Image campaign for the shoe brand Mephisto. For advertisingt their craftmanship, handmade sneaker. Specially produced to use in social media.
In brief, Martin Michaeli was 29-years-old back in 1965 and aspired to produce shoes in Europe. What has emerged from this is a success story that could fill entire books. But let’s take a closer look at one very special chapter. That would be the history of Mephisto Originals. In 1975, Martin Michaeli came up with an idea for a very special shoe. The Originals. We have been manufacturing the exact same shoe, just as we have been doing since 1975: as a unique cult object that isn’t worn by everybody. The Originals are as unique as those who wear them. A shoe that unites individualists and rebels worldwide and has been doing so for the past 42 years.